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Across the United States, apparent per capita alcohol consumption has increased over the past two decades. During that same period, Idaho’s consumption has remained consistently lower than both open states and the overall control-state average. In calendar year 2024, Idaho recorded 1.63 gallons per capita, compared with 1.90 gallons in all control states and 2.28 gallons in open states, even after accounting for cross-border sales impacts.
These differences reflect how Idaho’s control system is structured to support public health policy by emphasizing responsible access, regulatory oversight, and consistency—while allowing individuals to make their own decisions about consumption.
Importantly, lower per capita consumption does not equate to weaker fiscal performance. Idaho’s system demonstrates that public revenue can grow through effective pricing, product mix, operational efficiency, and compliance, rather than relying on increased alcohol consumption. National trends such as premiumization, improved inventory management, and point-of-sale efficiencies allow states to generate stronger returns while overall consumption stabilizes or declines.
From a public health perspective, Idaho’s consistently lower consumption reflects our state constitution’s emphasis on temperance, as well as Governor Little’s vision for the ISLD centered on moderation, safety, and community well-being. From a fiscal standpoint, the model provides predictable, transparent revenue that supports essential public services—without creating incentives to increase volume sales.
As consumption patterns normalize following pandemic-era increases, Idaho remains well positioned to continue delivering responsible results. The state’s control model reinforces that sound public health policy and strong fiscal stewardship are not competing priorities, but complementary outcomes of a system designed for balance.
Over the past decade, consumer behavior around alcohol has evolved nationwide. Many consumers are drinking less frequently, while being more intentional about when, what, and how they consume alcohol. This includes increased interest in premium products, lower-alcohol and no-alcohol options, and a broader emphasis on moderation and wellness—particularly among younger adults.
These shifts support a system where value replaces volume, allowing states like Idaho to maintain stable revenue while aligning with modern consumption patterns and public health priorities. Idaho’s model is structured to adapt to these changes responsibly, supporting both individual choice and the broader interests of communities across the state.
Congratulations to The Pappy Van Winkle & Buffalo Trace Collection Rare Whiskey Lottery Winners!A big cheer to the lucky enthusiasts who scored bottles in our latest Pappy Van Winkle & Buffalo Trace Collection lotteries. Over 350 bottles of these highly sought-after expressions were served to the citizens of Idaho!
By generating revenue through liquor sales and channeling that into public services, the state reduces reliance on various forms of taxation. Every sale contributes to essential state programs and local community level safety and public work initiatives.
Did you know that, according to the 2021 Idaho Youth Risk Behavior Survey, nearly half of underage drinkers said they usually got alcohol from someone who gave it to them? Often, it’s adults over 21 who legally buy alcohol and then share it with minors. In Idaho, it’s against the law to provide alcohol to anyone under 21 or to allow minors to drink or possess alcohol in a place under your control—even if you didn’t give it to them directly.
Together, we can ensure brighter futures by keeping alcohol out of the hands of minors and helping our youth make safe, healthy choices.
An exclusive destination for connoisseurs and collectors alike. Whether you’re seeking a showpiece for your personal collection or the perfect gift for someone with refined taste, the Collector’s Reserve offers limited-access to the world’s most prestigious spirits — from rare whiskey and aged Scotch to ultra-premium tequila and cognac.
ODP encourages our prevention partners to join the Sticker Shock campaign by organizing “Stick ’em On” events in their communities. Events involve recruiting youth to place stickers on liquor store bags while also receiving substance use prevention education through guest speakers or other prevention resources.
Want to organize a Sticker Shock event in your community this fall? Learn more and register using the links below.
Each year, the Idaho State Liquor Division (ISLD) goes beyond overseeing retail operations to support broader community efforts aimed at reducing underage drinking and alcohol misuse. Through a $60,000 annual education award from the National Alcohol Beverage Control Association (NABCA), ISLD administers an Educational Mini Grant Program that empowers schools, nonprofits, law enforcement agencies, and community organizations in their prevention and education efforts.
In Idaho, all liquor is sold through the state — and has been since 1935! Every bottle of vodka, whiskey, or your spirit of choice goes through the Idaho State Liquor Division. The best part? Profits go right back into our communities, funding education, public health and safety, and infrastructure. Your bottle is doing more than you think!
Looking for a way to beat the heat without the buzz? Whether you’re cutting back, staying sober, or just want something light and flavorful, these no- and low-alcohol summer cocktails are packed with fresh ingredients and zero compromise. From cucumber-mint coolers to a zingy faux-garita, these drinks are perfect for patio lounging, picnics, or sipping by the sprinkler.
Cucumber Mint Nojito (0% ABV)Ingredients:
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Optional twist: Add a splash of elderflower syrup or muddled berries for more depth.
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Optional twist: Add jalapeño syrup or muddled chili for heat.
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Optional twist: Use more soda water and less Aperol for an ultra-light version.
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Optional twist: Salt the rim for a flavor contrast.
Want to turn up the volume? These refreshing recipes are delicious as-is, but they also make a great base if you choose to add a little spirit If you choose to include alcohol, a splash of rum, tequila, or prosecco can elevate the flavor — just remember, a little goes a long way, and moderation keeps the moment enjoyable!
The Idaho Youth Summit (IYS) is the flagship event of Idaho Drug Free Youth (iDFY), bringing together teens from across the state for four transformative days of leadership development, connection, and substance use prevention education. In 2025, the Summit welcomed more than 200 participants, creating a vibrant and inclusive space where students were empowered to grow—both personally and as leaders in their communities.
But the impact of IYS extends far beyond the keynote presentations and workshops. Through small-group discussions, hands-on activities, and peer-led conversations, teens gained practical tools to resist peer pressure, build healthy relationships, and make positive, substance-free choices. The programming emphasized real-life decision-making and gave students the confidence to say no to alcohol, vaping products, and misused prescription medications—helping them defy the odds and reach their full potential.
Perhaps most powerfully, IYS fosters a true sense of belonging. Many students arrive not knowing a single person—and leave with lifelong friendships, new confidence, and a stronger understanding of their worth. For some, it’s the first time they’ve felt genuinely seen and accepted. Participant stories often highlight life-changing moments: receiving their first heartfelt compliment during the beloved “Warm Fuzzy” tradition, or realizing they’re not alone in their struggles.
The Idaho Youth Summit isn’t just a four-day event—it’s a launchpad. Teens return home energized to start or grow iDFY chapters, lead prevention efforts, and carry forward a message of hope, resilience, and leadership in their schools and communities. The impact is immediate, lasting, and deeply personal.
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