July 2025 Newsletter

Did you know?

In Idaho, all liquor is sold through the state — and has been since 1935! Every bottle of vodka, whiskey, or your spirit of choice goes through the Idaho State Liquor Division. The best part? Profits go right back into our communities, funding education, public health and safety, and infrastructure. So yes — your bottle is doing more than you think!

July Savings

Discover exceptional savings on select spirits. 

Flor De Cana 7yr Grand Reserve Dark

Flor De Cana 7yr Grand Reserve Dark

Product Code: 42656 | 750ML 80 proof
$27.95
Knob Creek 9yr Bourbon

Knob Creek 9yr Bourbon

Product Code: 19227 | 1000ML 100 proof
$44.95
Hendrick's Oasium Gin

Hendrick’s Oasium Gin

Product Code: 65705 | 750ML 86.8 proof
$44.95
Lunazul Anejo Tequila

Lunazul Anejo Tequila

Product Code: 89475 | 750ML 80 proof
$29.95
On Sale: $24.95

Sips of Summer: Refreshing No- and Low-Alcohol Cocktails to Keep You Cool

Looking for a way to beat the heat without the buzz? Whether you’re cutting back, staying sober, or just want something light and flavorful, these no- and low-alcohol summer cocktails are packed with fresh ingredients and zero compromise. From cucumber-mint coolers to a zingy faux-garita, these drinks are perfect for patio lounging, picnics, or sipping by the sprinkler.

🥒 Cucumber Mint Nojito (0% ABV)

Ingredients:

  • 4–5 fresh mint leaves
  • 3–4 thin cucumber slices
  • 1 oz fresh lime juice
  • ½ oz simple syrup or agave syrup
  • Sparkling water (plain or lime flavored)
  • Ice

 

Instructions:

  1. Muddle mint, cucumber, lime juice, and syrup in a glass.
  2. Fill the glass with ice.
  3. Top with sparkling water and stir gently.
  4. Garnish with a cucumber ribbon and mint sprig.

 Optional twist: Add a splash of elderflower syrup or muddled berries for more depth.

🍋 Ginger Lemon Faux-Garita (0–1% ABV)

Ingredients:

  • 1 oz fresh lemon juice
  • 1 oz fresh lime juice
  • ½ oz agave syrup (or to taste)
  • 2–3 oz ginger beer (check label — most are 0% to 0.5%)
  • Salt, for the rim
  • Ice

 

Instructions:

  1. Rim a glass with lime and dip in salt.
  2. Shake lemon juice, lime juice, and agave syrup with ice.
  3. Strain into the glass over fresh ice.
  4. Top with ginger beer and stir.
  5. Garnish with a lime wheel or jalapeño slice.

Optional twist: Add jalapeño syrup or muddled chili for heat.

🍊 Low-ABV Aperol Spritz (Lightened Up) (~5% ABV or less)

Ingredients:

  • 1 oz Aperol (or less, for lower alcohol)
  • 2 oz prosecco (or non-alcoholic sparkling wine)
  • 3 oz soda water
  • Orange slice, for garnish
  • Frozen grapes or ice

 

Instructions:

  1. Fill a wine glass with frozen grapes (or ice).
  2. Add Aperol, prosecco, and soda water.
  3. Stir gently and garnish with an orange twist or wedge.

Optional twist: Use more soda water and less Aperol for an ultra-light version.

mocktail-watermelon

🍉 Watermelon Basil Cooler (0% ABV)

Ingredients:

  • 1 cup fresh watermelon chunks
  • 3–4 basil leaves
  • 1 oz fresh lime juice
  • ½ oz honey or basil simple syrup
  • Sparkling water
  • Ice

 

Instructions:

  1. Blend watermelon until smooth, then strain (optional for a clearer drink).
  2. Muddle basil with lime juice and syrup in a glass.
  3. Add watermelon juice and ice.
  4. Top with sparkling water and stir.
  5. Garnish with a watermelon wedge or basil leaf.

Optional twist: Salt the rim for a flavor contrast.

Want to turn up the volume? These refreshing recipes are delicious as-is, but they also make a great base if you choose to add a little spirit If you choose to include alcohol, a splash of rum, tequila, or prosecco can elevate the flavor — just remember, a little goes a long way, and moderation keeps the moment enjoyable!


Empowering Idaho’s Teens: Highlights from the 2025 Idaho Youth Summit

The Idaho Youth Summit (IYS) is the flagship event of Idaho Drug Free Youth (iDFY), bringing together teens from across the state for four transformative days of leadership development, connection, and substance use prevention education. In 2025, the Summit welcomed more than 200 participants, creating a vibrant and inclusive space where students were empowered to grow—both personally and as leaders in their communities.

But the impact of IYS extends far beyond the keynote presentations and workshops. Through small-group discussions, hands-on activities, and peer-led conversations, teens gained practical tools to resist peer pressure, build healthy relationships, and make positive, substance-free choices. The programming emphasized real-life decision-making and gave students the confidence to say no to alcohol, vaping products, and misused prescription medications—helping them defy the odds and reach their full potential.

Perhaps most powerfully, IYS fosters a true sense of belonging. Many students arrive not knowing a single person—and leave with lifelong friendships, new confidence, and a stronger understanding of their worth. For some, it’s the first time they’ve felt genuinely seen and accepted. Participant stories often highlight life-changing moments: receiving their first heartfelt compliment during the beloved “Warm Fuzzy” tradition, or realizing they’re not alone in their struggles.

The Idaho Youth Summit isn’t just a four-day event—it’s a launchpad. Teens return home energized to start or grow iDFY chapters, lead prevention efforts, and carry forward a message of hope, resilience, and leadership in their schools and communities. The impact is immediate, lasting, and deeply personal.

July – August
Supplier Giveaways

Enter our supplier giveaways for a chance to win some exciting products from your favorite suppliers!

The current giveaway sweepstakes end at 11:59pm on August 31st, 2025.

Enter Now

Save the Date!

The Ardbeg Masters of Smoke Tour is returning to the Treasure Valley August 15 – 23rd

 

Find Dates & Locations


May 2025 Newsletter

Get to Know the Idaho
Liquor Division

Learn how proceeds from every bottle help fund education, health, and infrastructure initiatives across the state.

Get to Know Us

Generation Z and the Rise of Mindful Drinking

Did you know that alcohol sales are on the decline? In fact, this year will be the fourth consecutive year that Idaho will experience a state-wide decrease in liquor consumption. There are a myriad of factors precipitating this across the nation: an overall pullback from Covid-era consumption highs, health-consciousness taking more precedence, increases in non-alcohol alternatives, and changing generational preferences coming into play. One of the major factors is Generation Z and how they are changing the consumer landscape in relation to alcohol. You may have seen the “sober curious” trend gaining steam on social media, had friends and family who have decided to participate in “Sober October” or “Dry January”, or noticed an influx of low-sugar/lower-proof alcohol products on store shelves over the last few years. These are all contemporary trends which have been spearheaded by this younger, Gen-Z cohort. During the turbulent times of Covid, alcohol sales saw a surge as consumers migrated toward entertaining at home, loaded up the pantry, or feared that their favorite drinks may be limited due to supply chain disruptions or other challenges. These are now in the rearview mirror; the pandemic-fueled era of elevated sales has since subsided. The alcohol beverage industry is adjusting to a new normal. A large component of the changing landscape is driven by younger consumers coming into their legal drinking age years who have a much different relationship to alcohol and drinking than previous generations (Forbes, 2023).

Generation Z, typically defined as those born between 1997 and 2012, is apparently drinking less than previous generations. Gen-Z characteristics may provide explanations for some behaviors surrounding alcohol use. The generation tends to be more individualistic and less social than previous generations; however, they still desire a sense of community among their peers (Kaylor et al., 2022). They are just socializing in ways which do not always revolve around alcohol consumption. Staying in is the new going out for Gen Z and 40% of them often make cocktails at home, inspired by YouTube tutorials and online recipes. The behavior gives brands new and targetable occasions as well as alternative sales channels (Fortune, 2024). An overwhelming 86% of Gen-Z consumers believe that their mental health is as significant as their physical health when considering drinking alcohol. Gen-Z places high value on traits of authenticity and vulnerability, and they are more likely to be open about struggles with mental health than previous generations (Kaylor et al., 2022). Gen-Z consumers are often more interested in the experience associated with consuming alcohol rather than just the product itself (Bhargava, 2023).

The rise of mindful drinking is driven mostly by younger generations, with youth drinking being in decline across most high-income countries (World Finance, 2023). Gen-Z drinks on average 20% less than millennials, who also drink less than previous generations, mainly because of an increased awareness of the effects of alcohol and the rise of health-consciousness as a lifestyle (Forbes, 2023). Many in the Gen-Z cohort are also seeking healthier alternatives such as low-sugar options or products which contain no-alcohol. This generation appreciates exotic flavors, sustainability, and convenience (Bhargava, 2023). This shift in consumer behavior has led to the rise of many no-alcohol or low alcohol brands that focus on delivering tasty, innovative drinks to market that feel indulgent rather than punitive for those choosing not to drink. This isn’t an easy task because the ferments which turn a drink into an alcoholic one are what, in many instances, create the flavor profile. Brands emerging within the category need to be extra inventive to develop products which can still provide the flavor of an alcoholic spirit without the addition of ethyl alcohol. According to Solene Marchand, head of marketing for Pernod Ricard’s non-alcoholic spirits products, “71% of the consumers of these new, non-alcoholic spirits also consume alcoholic spirits. So, that’s interesting for the way we communicate to our consumers. They already know about how to consume an alcoholic cocktail, and the idea is to give them the same alternatives but within a non-alcoholic version” (Forbes, 2023).

The decline in alcohol consumption, particularly in states like Idaho, is a reflection of broader cultural, generational, and health-conscious shifts, with Generation Z leading the charge. Their desire for wellness, authenticity, and intentional experiences has reshaped the way alcohol is perceived, marketed, and consumed. As this cohort continues to mature and exert greater influence on the consumer landscape, the alcohol industry must continue to adapt—offering more diverse, flavorful, and health-forward alternatives that align with evolving preferences. The sober-curious movement is not just a passing trend but part of a fundamental transformation in lifestyle and values, and its impact will be felt for years to come.

Strengthening Compliance to Keep Idaho Safe

At the Idaho State Liquor Division (ISLD), we recognize the important responsibility we carry in safeguarding Idahoans. Through responsible distribution, education, and enforcement, we work every day to ensure that beverage alcohol is sold with care and oversight to prevent underage access, reduce the harms of overconsumption, and enhance the overall safety of our communities. 

A cornerstone of our internal compliance efforts is the BARS Program that uses trained shoppers who visit state liquor stores across Idaho monthly. The program helps reinforce proper ID protocol.  ISLD policy is clear: employees must request valid identification from anyone appearing under 35 years of age before accepting payment for an alcoholic product. To us, this is more than a policy—it’s a commitment to the communities we serve. 

Through May 2025, over 125 internal compliance checks have been conducted across our locations. The “tests” keep our clerks on their toes and continuously offer valuable insights and help guide ongoing efforts and support from our committed retail teams. The most common area of improvement—asking for payment before checking ID—is being addressed through renewed training, coaching, and communication.

To further support this, we are ensuring our employees are well equipped with the tools and knowledge to prevent underage sales and over-serving through the TIPS® Server Training Program. Additionally, store associates utilize tools including electronic ID scanners, official identification checking guides, and jeweler’s loupes. All of which are critical for verifying ID authenticity through microprint, photo integration, and other security features. 

The ISLD also supports broader community efforts aimed at reducing underage drinking and alcohol misuse beyond keeping a close watch on our retail operations. We use our annual $60,000 grant from the National Alcohol Beverage Control Association (NABCA), to administers an Educational Mini Grant Program to support and educate schools, nonprofits, law enforcement, and community organizations in their alcohol education and prevention efforts. These mini grants fund innovative, local programs that make a real impact in Idaho communities. 

ISLD partners with these groups across the state to help curb underage alcohol consumption and overindulgence: 

  • Upriver Youth Leadership Council – Virtual Reality (VR) Alcohol Awareness Program 
  • Salmon Substance Abuse Prevention Coalition – Every 30-Minutes Underage Drinking Project and Media Campaign 
  • Boise Police Department – SureScan ID authentication renewal and BrAC measurement devices 
  • Insight Matters, Inc. – Parent Prevention Resource Packet 
  • Canyon Springs Alternative School – Alcohol Awareness Campaign 
  • Boise State University – Wellness Services Alcohol Use Screening Days 
  • Idaho Drug Free Youth – 2024 Idaho Youth Summit (IYS) 
  • City of Caldwell – Say No to Underage Drinking Campaign 
  • Kootenai County Substance Abuse Council – My Choice and Lunch & Learns 
  • Idaho State Police – ISP/ABC Education and Enforcement Efforts 
  • Idaho Office of Drug Policy – Sticker Shock Campaign 
  • Idaho Department of Education – Idaho Prevention and Support Conference 

 

By supporting these efforts and strengthening our internal practices, we are focused on doing the right thing to help build a safer and healthier Idaho.  Together, with vigilance, training, education and community engagement, ISLD is making a difference—one ID check, one conversation, and one initiative at a time.